How it works

How to show up on Perplexity for your brand

TL;DR

Perplexity answers with linked sources, so cite-able pages matter. Short, factual pages with a clear date, a direct answer near the top and an FAQ give it something to quote. Pivot Labs checks your buyer prompts on Perplexity weekly and shows whether you're Cited, Mentioned or Missing. Nothing guarantees a citation.

Last updated: 2 October 2026

What to publish

  • A direct answer in the first few lines.
  • A visible "last updated" date.
  • Plain facts — price, sizes, who it's for, what it doesn't do.
  • A short FAQ using the questions shoppers actually ask.

Track it weekly

Pivot Labs asks your tracked prompts on Perplexity, ChatGPT and Gemini each week, and turns Missing prompts into drafts written from your Brand Formula.

FAQ

Is Perplexity different from ChatGPT for brands?

Perplexity shows sources prominently, so being Cited is easier to see. Track the same prompts on both.

How often do checks run?

Weekly. Each week Pivot Labs asks your tracked buyer prompts on Perplexity, ChatGPT and Gemini (plus Claude on Premium, optional) and records whether your brand is Cited, Mentioned or Missing.

Does Solo include AI Search?

Yes. Solo ($29/mo or $290/yr) includes full AI Search on Perplexity, ChatGPT and Gemini with 25 tracked prompts, 15 answer pieces a month and 1 brand. Premium adds more prompts, more brands and optional Claude.

See where AI answers leave you out.

Weekly checks on Perplexity, ChatGPT and Gemini. Directional results — no ranking guaranteed.

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