Pivot Labs helps DTC beauty and skincare brands see whether AI answer engines cite, mention or miss them for the questions shoppers actually ask.
It tracks those prompts weekly on Perplexity, ChatGPT and Gemini and turns gaps into answer-shaped content written from your Brand Formula.
The same formula writes your social captions and email sequences, so every channel sounds like one brand.
Skincare shoppers ask detailed questions — what works for sensitive skin, what to use before an event. AI answer engines now answer many of those questions directly and name specific brands. Pivot Labs helps you see whether yours is one of them.
Tracks the prompts that matter. Problem-aware prompts like "serum for dull skin", comparison prompts between brands, and brand-direct questions about your products.
Shows where you stand. Each prompt is marked Cited, Mentioned or Missing, with visibility, share of voice and rival presence. History builds from the second weekly check.
Writes into real buying moments. Beauty buying moments include an event coming up, a seasonal skin change and running out of a staple. Your Brand Formula captures moments like these, so captions, emails and AI Search content are written into them.
Keeps claims accurate. Claims matter in beauty. The accuracy monitor compares AI answers with the Brand facts in your formula so you can spot wrong ingredients or claims.
What Pivot Labs doesn't do. It doesn't run or optimise ads, post to social networks or send emails. AI Search refreshes weekly on Perplexity, ChatGPT and Gemini — it isn't a daily monitor or a technical SEO audit.
It writes from the proof and Brand facts in your formula, and every draft shows an On-Formula score. You stay the editor and approve everything before it's used.
Weekly, on Perplexity, ChatGPT and Gemini. Trends become meaningful after a few weekly checks.
Inside your Brand Formula. You name the rivals you lose to, and Pivot Labs uses them to find your edge and shows where they appear in AI answers and you don't.
No. It generates and plans. Export captions to Buffer, Later or CSV and email sequences as drafts to Klaviyo, Mailchimp or ConvertKit.
Solo ($29/mo) includes full AI Search on one brand with light social and email. Premium ($59/mo) adds more prompts, up to 3 brands and Claude. The 7-day trial is full Premium; you're charged when it ends unless you cancel.
Quick setup · works whether or not you run ads.
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