Pivot Labs helps DTC pet and pet-food brands see whether AI answer engines cite, mention or miss them for the questions shoppers actually ask.
It tracks those prompts weekly on Perplexity, ChatGPT and Gemini and turns gaps into answer-shaped content written from your Brand Formula.
The same formula writes your social captions and email sequences, so every channel sounds like one brand.
Pet owners research carefully — ingredients, sensitivities, what's safe. More of that research now starts with a question to an AI assistant, and the answer names a handful of brands. Pivot Labs helps you see whether you're one of them.
Tracks the prompts that matter. Discovery prompts like "best food for a dog with a sensitive stomach", comparison prompts between brands, and brand-direct questions like "is [your brand] good for puppies".
Shows where you stand. Each prompt is marked Cited, Mentioned or Missing, with visibility, share of voice and rival presence. History builds from the second weekly check.
Writes into real buying moments. Pet buying moments include a new puppy or kitten, switching food after a vet visit, and running low on a staple. Your Brand Formula captures moments like these, so captions, emails and AI Search content are written into them.
Keeps claims accurate. The accuracy monitor compares AI answers with your Brand facts — ingredients, sizes, prices — and flags mismatches to correct.
What Pivot Labs doesn't do. It doesn't run or optimise ads, post to social networks or send emails. AI Search refreshes weekly on Perplexity, ChatGPT and Gemini — it isn't a daily monitor or a technical SEO audit.
Yes. It's built for founders and small teams, and it's useful from the first week — you set up your formula, add the prompts that matter, and get a clear list of next moves.
Weekly, on Perplexity, ChatGPT and Gemini. Trends become meaningful after a few weekly checks.
Inside your Brand Formula. You name the rivals you lose to, and Pivot Labs uses them to find your edge and shows where they appear in AI answers and you don't.
No. It generates and plans. Export captions to Buffer, Later or CSV and email sequences as drafts to Klaviyo, Mailchimp or ConvertKit.
Solo ($29/mo) includes full AI Search on one brand with light social and email. Premium ($59/mo) adds more prompts, up to 3 brands and Claude. The 7-day trial is full Premium; you're charged when it ends unless you cancel.
Quick setup · works whether or not you run ads.
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