The Brand Formula is what Pivot Labs writes from: your voice, buying moments, distinctive assets, and proof and Brand facts.
Competitors and reputation signals live inside it, so every piece knows who you're beating and what's true about you.
Set it up once with AI; it powers AI Search answers, social captions and email sequences.
Voice. How you sound — tone, words you use, words you never would.
Buying moments. The category entry points (CEPs) where shoppers start looking: "event coming up", "running low", "new puppy". Content is written into those moments so you get bought, not just liked.
Distinctive assets. The phrases, product names and signatures that make you recognisable.
Proof and Brand facts. Prices, ingredients, claims you can back up — the facts every draft and every AI Search accuracy check is measured against.
Name the rivals you actually lose to. The formula uses them to find your competitor edge — the price, freshness or niche angle you win on — and to spot open ground in buying moments they don't own.
In AI Search, rival presence shows where competitors appear in answers and you don't. That becomes your next move.
Comparing tools? vs Motion · vs Madgicx · vs AdCreative.ai
Reviews, proof points and Brand facts are inputs to the formula. They keep claims honest in your captions and emails, and they're what the AI Search accuracy monitor checks answers against — so you can see when an answer engine gets you wrong.
This isn't a standalone reputation dashboard. Deeper review analysis is on the roadmap; today, proof and review signals strengthen the formula everything else is built on.
Every draft gets an On-Formula score — green, amber or red, with the reason. Mark what performs and the formula learns what wins for you, so it sharpens week by week.
AI Search — answers that describe you accurately and in your words. Social and email — captions and sequences that sound like the same brand everywhere.
It's the single source of truth Pivot Labs writes from: your voice, the buying moments you want to own, your distinctive assets, and your proof and Brand facts. Every caption, email and AI Search answer is built from it.
Setup is quick — AI drafts the formula with you from what you tell it about your brand. You can refine it any time.
Competitors are part of the formula. You name the rivals you actually lose to, and Pivot Labs uses them to find your edge in buying moments, positioning and AI answers.
Not as a standalone analytics product. Reviews, proof points and Brand facts feed the formula so your content — and what AI answers say about you — stays accurate and credible. Deeper review analysis is on the roadmap.
A read on whether a draft matches your formula, shown as green, amber or red with the reason. It's guidance, not a grade — you stay the editor.
Yes. Your formula is always yours to export.
Quick setup · cancel anytime · your formula stays yours.
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